In 1990, Bill Hodrick decided he wanted to start a new real estate company, but not just another company like all the others the market place. His company would be different. Its focus, staff, and broker would set them apart from the competition and their clients would be the beneficiaries.
Bill’s first task was to find the best franchise with which to affiliate because he knew a top brand would be able to provide him with the tools, technology, and training his sales staff would need to give them a competitive advantage over other companies and allow them to deliver outstanding customer service to their clients. He chose to affiliate with Prudential, a company whose name was recognized around the country by 96% of consumers and whose hallmarks were an outstanding ethical reputation and financial stability. That affiliation would last 24 years.
With support staff providing assistance to the first six sales professionals and Bill at the helm, Prudential Hodrick Realty began to grow and develop into the company it was always intended to be. More and more sales professionals sought to work for a company where professionalism was the norm, where standards were high, where the broker was their ally not their competitor, and where their careers would thrive. Consumers with real estate needs, both Buyers and Sellers, responded to what the company was offering and the company’s growth has continued for nearly 2 ½ decades. Today, with 4 offices covering 8 counties in North Central Pennsylvania, the company has roughly six times the sales staff as when it first opened and has become a dominant force in the markets and neighborhoods it serves.
On September 23, 2014, the company entered a new phase of its life when it changed its brand affiliation to Berkshire Hathaway HomeServices, the successor to Prudential Real Estate through a sale and a new joint venture. This new brand affiliation has brought increased stature to Hodrick Realty, enhanced its reputation and catapulted it into the forefront of local real estate as it continues to grow and respond to consumer’s needs with programs, services, and multiple platform technology.
Bill Hodrick’s original vision, to have a highly trained, highly ethical, broker led company where its sales staff is supported in their efforts to exceed their client’s expectations, has proven that when you put your client’s needs first, everyone benefits – the client’s, the sales staff, and the company.